About us
We buy businesses we intend to keep.
Malins Group Holdings acquires and grows established UK businesses, giving owners a straightforward and confidential route to succession.
- Based
- London, United Kingdom
- Operating companies
- softshop.ai · Meta Communications Ltd
- Focus
- Established, profitable, owner-led
- Hold period
- Long term, no fixed exit
Built around the businesses we believe in.
Malins Group Holdings invests in established, owner-led businesses with strong customer relationships and room for sensible, sustainable growth. We take the time to understand what makes each business work before thinking about what comes next.
Our operating companies include softshop.ai, an AI-powered software marketplace where buyers post a single brief and are matched with verified vendors. Meta Communications Ltd installs and supports business phone systems, CCTV and connectivity for UK companies, with two decades of combined experience behind it.
When owners are ready for a new chapter, we focus on continuity for the people, customers and reputation they have spent years building. Our intention is to own and grow good businesses for the long term.
The deal team
Experienced hands behind every acquisition.
Our deal team and wider group bring acquisition and operating experience. Here's what that means for the owners we work with.
- $20bn+
- Deals done across the group
- 200+
- M&A transactions advised on
- $2bn
- Revenue scaled through acquisition
- 50+
- Years of combined deal experience
Operators and dealmakers, not just advisors
The people behind our acquisitions have bought, built and sold businesses with their own capital — and sat on both sides of the table as buyers, sellers and advisors. When we look at your company, we're reading it as operators who've lived the same challenges, not as financiers reading a spreadsheet.
One team from first call to completion
You won't be handed between departments. The same small deal team that takes your first confidential call is the team that carries out due diligence, agrees terms and stands beside you on completion day.
How we work
Straight answers, and the same ones every time.
We'll tell you early if it isn't a fit
You'll get a clear yes or no within a couple of weeks rather than being kept warm for six months while we look elsewhere.
We don't renegotiate at the last minute
If diligence turns up something material we'll discuss it openly. Chipping the price on the eve of completion isn't how we do business.
We speak to your team like adults
When the time is right, we'll meet your people, answer their questions honestly and tell them what we actually plan to do.
Start a confidential conversation.
No broker, no obligation, and nothing shared with anyone. Just a private conversation about what you have built and what you'd like to happen next.